Blog Posts

Time for some reading

Enjoy browsing through the blog posts below and keep up to date with your email marketing knowledge.

5 key reasons to send marketing emails

5 key reasons to send marketing emails

“Why should I send marketing emails?” is a question I get asked quite frequently by people starting up their own business. And I understand why they’d ask the question.

Email marketing isn’t new, its not as glamorous and shiny as some other marketing channels out there – but it’s super reliable and one of the top ways to drive sales and profit into your business. Who doesn’t want that!

So, lets take a look at the 5 key reasons to send marketing emails:

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To build or not to build, that is the question?

To build or not to build, that is the question?

If you have a techie in your business or an IT team, the idea of building your own email marketing tool may have crossed your mind.

If someone has the skills why not? This was the question an observer at our recent DMA Email Council meeting asked. She came to ask our members for advice on this tricky decision she’s faced with – should she let her IT team develop their own email solution or should they use an email service provider (ESP)? Cue sharp intakes of breath from around the room.

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