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To build or not to build, that is the question?

To build or not to build, that is the question?

by Natalie Rockall | Technology

If you have a techie in your business or an IT team, the idea of building your own email marketing tool may have crossed your mind.   If someone has the skills why not?  This was the question an observer at our recent DMA Email Council meeting asked.  She came to ask...

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